MYTV is a national TV channel broadcasting from Phnom Penh to Western Cambodia. It is a free-to-air terrestrial television channel that can also be broadcasted by satellite with a paid subscription.
MYTV was launched in January 2008 by CBS as CTN’s first sister company. Meant to target to “mobile phone generation” (under 25), it is one of the most popular TV channel among Cambodian youth. It is catering young viewers with original local contents and international programming. Its most popular show is called “like it or not” where performances of candidates are judged by a panel of Cambodian artists.
MyTV is also airing popular shows such as dramas, and concerts. The programming focuses on entertainment and MyTV aims to self-produce at least 50 percent of the schedule. It is combined with its website and phone applications. About 70% of the programming is music and reality TV, promoting local content and entertainment with key programs on youth development and education. It is airing from 6 AM to 12 AM every day. It is now one of the most popular TV stations among young Cambodians, with CTN and Bayon TV [BBC Media Action, 2014, p.9].
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